Thanks to modern technologies such as artificial intelligence, machine learning and big data, the analysis of sports events has become much more profound and meaningful. Today, analysts can take into account not only traditional indicators such as the number of goals or wins, but also such nuances as the physical condition of players, their behavior in previous games, weather conditions and even the psychological state of teams. In addition, data on previous matches, player statistics, trend changes in teams and micro-level detailing help to build more accurate forecasts. This allows bettors and professional analysts to make more informed bets, which in turn changes the dynamics of online betting and improves the quality of forecasts.