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@bobzaretsky: Sorry about the confusion with different license agreements in the SDK package and here on the Dev Zone! Apparently, there was an internal misunderstanding so only the online version was updated, and the dev team responsible for the SDK packages were never informed of the new license agreement version.
I have now created a new set of SDK packages with the correct version of the license agreement that can be downloaded on the Downloads page. (As a bonus all SDK packages now also have signed client dll’s 🙂 )
And as you noted, the new license agreement does not have any concept of “Niche applications”.
We are working on an overall improved licensing model. But it is not ready to launch yet. Bare with us as the consumer market is a relatively new business for our company and we are trying our best to figure out and improve things along the way. I bet the first rounds of incarnations of Unity’s and Unreal Engine’s license agreements and licensing models weren’t that great either?