Fundamentals

Analyzing people’s eye behaviour helps you understand what attracts their attention and gives you insight into their decisions. This data can be effectively leveraged into meaningful product decisions and this section aims to provide a shortest path to getting there.

Introduction

Read about eye tracking benefits and differences between platforms.

Design

How design and other factors can affect metrics and results when conducting eye tracking analytics.

Metrics

Some common, high-value metrics you should be considering in your data collection efforts.

Visualizations

Ways of visualizing eye tracking data for analytical purposes.

Analysis and Interpretation

How to get the most meaning out of your data.