Analytics
Learn more about eye tracking analytics in different use cases and settings.
Fundamentals
We’ve gathered some background knowledge that should save you time and effort in getting your analytics solution up and running.
Introduction
Read about eye tracking benefits and differences between platforms.
Design
How design and other factors can affect metrics and results when conducting eye tracking analytics.
Metrics
Some common, high-value metrics you should be considering in your data collection efforts.
Visualizations
Ways of visualizing eye tracking data for analytical purposes.
Analysis and Interpretation
How to get the most meaning out of your data.
Fields of Use
Here are a few use case areas where we have seen promising benefits of using eye tracking analytics.
Training and Simulation
Providing a safer, more efficient means of improving workflows and settings.
Academic Research
Offering raw insights into human cognitive functions.
Assessment and Diagnosis
Understanding common eye patterns and leveraging those for meaningful human understandings.
Consumer Research
Improving how people interact with every part of your business.
Game Analytics
Understanding the target audience to improve game interactions.